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	<title>Chris Kweku Bennett &#187; technology</title>
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	<description>Bridging The Gap</description>
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		<title>mPedigree.Net, Ghanaian Technology for Fighting Counterfeit Drugs Wins Prestigious Global Prize</title>
		<link>http://www.chriskwekubennett.com/2010/11/14/mpedigree-net-ghanaian-technology-for-fighting-counterfeit-drugs-wins-prestigious-global-prize/</link>
		<comments>http://www.chriskwekubennett.com/2010/11/14/mpedigree-net-ghanaian-technology-for-fighting-counterfeit-drugs-wins-prestigious-global-prize/#comments</comments>
		<pubDate>Sun, 14 Nov 2010 23:40:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Counterfeit]]></category>
		<category><![CDATA[Drugs]]></category>
		<category><![CDATA[ghana]]></category>
		<category><![CDATA[Global Prize]]></category>
		<category><![CDATA[Mpedigree]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.chriskwekubennett.com/?p=522</guid>
		<description><![CDATA[Dear friends, One of the few heroes I have come to know, respect and work with is Mr. Bright Simons, IMANI&#8217;s Director of Development Research, associate of Africanliberty.org a and Founder of mPedigree.net, (a company I&#8217;m a mere Evangelist of:)) makes us all proud again. This is what I call progress! And we certainly would [...]]]></description>
			<content:encoded><![CDATA[<p>Dear friends,</p>
<h3>One of the few heroes I have come to know, respect and work with is Mr. Bright Simons, IMANI&#8217;s Director of Development Research, associate of Africanliberty.org a and Founder of mPedigree.net, (a company I&#8217;m a mere Evangelist of:)) makes us all proud again. This is what I call progress! And we certainly would have mentioned the Ghanaian Food and Drugs Board, who wanted more than enough time to learn of the technology, but then we certainly hope to begin a fresh start with them. A prophet may becoming home to roost after all. However, we are thankful to the Ghanaian FDB for supporting other initiatives.</h3>
<h3>See <a href="http://www.uptilt.com/c.html?rtr=on&amp;s=77z,1ga40,2nj3,241l,i34a,a4c7,7rur" target="_blank">http://blogs.wsj.com/tech-europe/2010/11/12/ghanaian-sms-start-up-tackles-fake-drug-scourge/</a></h3>
<p>Franklin Cudjoe</p>
<p>Executive Director,IMANI, Africanliberty.org</p>
<p>Ag. Chief Evangelist, mPedigree.Net ( J) J</p>
<p>Read below:</p>
<p>Ghanaian Technology Enterprise Boosts Africa in Prestigious Global Contest</p>
<p><strong> </strong></p>
<div id="attachment_523" class="wp-caption alignleft" style="width: 310px"><strong><a href="http://www.chriskwekubennett.com/wp-content/uploads/2010/11/Fash-4_say_no_to_fakeDRUGS.jpg"><img class="size-medium wp-image-523" title="Fake Drugs" src="http://www.chriskwekubennett.com/wp-content/uploads/2010/11/Fash-4_say_no_to_fakeDRUGS-300x192.jpg" alt="Fake Drugs" width="300" height="192" /></a></strong><p class="wp-caption-text">Fake Drugs</p></div>
<p><strong>London, 11 November 2010</strong>: After pitching their security innovations to a panel of judges before a live audience of investors, industry, government, VCs and peers, mPedigree and iWebGate have been awarded prize packages totalling $500,000. This followed a rigorous selection process lasting months, in which hundreds of hopeful innovative companies were narrowed down to 7 contestants in a climactic showdown at the University of London.</p>
<p>The Global Security Challenge (GSC) Summit, a Dragons’ Den style event for security companies, marks the culmination of an annual competition to find the Best Security Start-Up and Best Security SME. The competition attracts entrants from around the world, and innovators must excel at regional finals to be invited to the final summit in London. Last year’s winner Kromek has recently had its liquid scanner machines approved for use at EU airports, and previous finalists, including tenCube and Vumii have been acquired in multi-million dollar deals.</p>
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<p><span style="text-decoration: underline;">Best Security Start-Up</span></p>
<p>mPedigree Network (<a href="http://www.uptilt.com/c.html?rtr=on&amp;s=77z,1ga40,2nj3,lk7c,2n5y,a4c7,7rur" target="_blank">www.mPedigree.Net</a>) from Ghana is the first system developed in the world which enables consumers and patients to verify the authenticity of their medicines by sending a free text message of the unique, product-embossed codes.</p>
<p>Across the developing world, especially in West Africa, the issue of fake and counterfeit medication has become a huge problem &#8211; the WHO estimates that in many emerging markets, up to 30% of drugs are compromised. The growing sophistication of cheap graphic software and hardware kit means that packaging, including traditional security features such as holograms, can be perfectly replicated by even smalltime counterfeit operators making the need for a highly robust but economically feasible system urgent.</p>
<p>While being just as robust as emerging methods such as EMID and RFID, and far more secure than holograms, the mPedigree approach is widely accessible through basic text messaging, requires no specialist equipment or training, is free to access for consumers, and a fraction of the price of holograms, and RFID and EMID techniques. Its success has led to adoption in lucrative markets such as Nigeria, where several multinational pharmaceutical companies now considering mobile phone based pharmaceutical authentication. The Ghanaian company, which now works closely with global technology giant Hewlett Packard, aims to extend the service across Africa in coming years.</p>
<p>mPedigree has been awarded a $200,000 investment from the TSWG of the US Department of Defense and mentorship from Advent Venture Partners.</p>
<p>Bright Simons, Founder of mPedigree Network said <em>“This is a clear sign that African technology has come of age and also that innovators in Africa addressing complex, difficult and unique challenges can, notwithstanding limited resources, deliver world class results. I would like to thank our partners, without whom both our work and this honour would have been impossible. In particular, we would like to thank Nigeria’s NAFDAC, HP, May &amp; Baker, Ashoka and many others we cannot name now. Through their support, we are indeed saving lives, across Africa and soon beyond.”</em></p>
<p><span style="text-decoration: underline;">Best Security SME</span></p>
<p>iWebGate<strong>, </strong>based in Australia and the UK, has developed<strong> </strong>an online security product which represents a virtual, highly-secure reception area between an organisations’ trusted network and volatile public networks like the Internet. It aims to enable businesses to improve the overall security of trusted networks while keeping it simple to do business on the Internet.</p>
<p>Due to significant cost and technical complexities most SMEs connect perimeter firewall ports directly to applications/systems residing on their trusted network. A very risky process as software and application security is rarely 100% secure.</p>
<p>The iWebGate platform, which is cheap and easily implementable, mirrors the trusted network and supplies all the key services normally provided and located in the trusted network. Undesirables penetrating perimeter defences remain stuck in a ‘ghost network’ with nothing of value available and a lack of physical stepping stones to access the trusted network or launch outward bound surrogate attacks on other networks.</p>
<p>iWebGate has been awarded $300,000 sponsored by TSWG of the US Department of Defense and mentorship from the Carlyle Group.</p>
<p>Kim Mettam, Owner and Director of Business for iWeGgate said:<em> &#8220;We&#8217;re honoured and overwhelmed to win the GSC. Even the entry procedures have had major impact on our company, so to win is amazing and will help us bring to the world the vision we have for a safe internet for everyone.&#8221;</em></p>
<p>John Morgan from Technology Support Working Group, the US government agency which provides the prize money, said: <em>“Competitions like this are vitally important to addressing issues like crime and terror which rely so heavily on innovation. Instead of putting money into specific areas of research, it invites companies to offer solutions to problems and funds the best ones – a very effective use of funding in a changing area like this. In the past five years we’ve identified some really promising technologies that we may not have otherwise come across, and which will be important in the ongoing struggle to keep people safe without limiting their freedom.”</em></p>
<p>Now in its 5<sup>th</sup> year the challenge has proven itself a key contributor to improving national and personal security through technology, and a catalyst for bringing some of world’s best security companies to the attention of investors and customers. Previous winners and finalists have gone on to raise over $80 million investment as a result of the challenge. The GSC is supported by Accenture, BAE Systems, Blue Star Capital, Control Risks, London Business School, ONR Global, Smiths Detection, TSWG and UKTI, amongst others.</p>
<p>Global Security Challenge is part of the OmniCompete group.</p>
<p><a href="http://www.uptilt.com/c.html?rtr=on&amp;s=77z,1ga40,2nj3,2acu,3j5k,a4c7,7rur" target="_blank">www.GlobalSecurityChallenge.com</a></p>
<p><strong>For more information on the Global Security Challenge, please contact:</strong></p>
<p>Siobhán Gabriella Gibney</p>
<p>Marketing Manager</p>
<p>OmniCompete</p>
<p>0207224010 (office)</p>
<p>07805518233 (mobile)</p>
<p><strong>Enquiries for mPedigree Network may be directed to:</strong></p>
<p>info@mPedigree.Net</p>
<p>[Worldwide coverage of the awards includes this feature: <a href="http://www.uptilt.com/c.html?rtr=on&amp;s=77z,1ga40,2nj3,241l,i34a,a4c7,7rur" target="_blank">http://blogs.wsj.com/tech-europe/2010/11/12/ghanaian-sms-start-up-tackles-fake-drug-scourge/</a>]</p>
<p>Respectfully yours,</p>
<p>Franklin Cudjoe</p>
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		<title>Drive innovation in public transport</title>
		<link>http://www.chriskwekubennett.com/2010/09/27/driving-innovation-via-public-transport/</link>
		<comments>http://www.chriskwekubennett.com/2010/09/27/driving-innovation-via-public-transport/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 21:14:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Networrk]]></category>
		<category><![CDATA[Public Transport]]></category>
		<category><![CDATA[Shweeb]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.chriskwekubennett.com/?p=498</guid>
		<description><![CDATA[Shweeb is a concept for short to medium distance, urban personal transport, using human-powered vehicles on a monorail. Google is providing $1 million to fund research and development to test Shweeb’s technology for an urban setting. Shweeb integrates the unique properties of monorail and recumbent cycle technologies, Shweeb delivers a personal, efficient, and cost-effective transport [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_499" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.chriskwekubennett.com/wp-content/uploads/2010/09/1.jpg"><img src="http://www.chriskwekubennett.com/wp-content/uploads/2010/09/1.jpg" alt="Your Space, Your Time and Your Power" title="Your Space, Your Time and Your Power" width="500" height="300" class="size-full wp-image-499" /></a><p class="wp-caption-text">Your Space, Your Time and Your Power</p></div>
<p><a href="http://shweeb.com">Shweeb</a> is a concept for short to medium distance, urban personal transport, using human-powered vehicles on a monorail. Google is providing $1 million to fund research and development to test Shweeb’s technology for an urban setting.</p>
<p><a href="http://shweeb.com">Shweeb</a> integrates the unique properties of monorail and recumbent cycle technologies, Shweeb delivers a personal, efficient, and cost-effective transport solution with applications for urban commuting, recreational and fitness markets.<br />
<div id="attachment_500" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.chriskwekubennett.com/wp-content/uploads/2010/09/2.jpg"><img src="http://www.chriskwekubennett.com/wp-content/uploads/2010/09/2.jpg" alt="The future of transportation" title="The future of transportation" width="500" height="700" class="size-full wp-image-500" /></a><p class="wp-caption-text">The future of transportation</p></div></p>
<p>The original adventure ride concept system is situated at Agroventures Park in Rotorua, New Zealand. See www.shweeb.co.nz or www.agroventures.co.nz. <a href="http://shweeb.com">Shweeb</a> originated from the desire to create a solution which provided the user with the same flexibility and comfort offered by the car but without the consequential costs &#8211; both direct financial and indirect health and environmental costs. </p>
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<blockquote><p>“When I lived in Tokyo I cycled through the city to work and on the weekends rode up the mountains around the city. Tokyo, with its frequent and punctual trains, capsule hotels, high population densities, and vending machines, opened my mind to new possibilities. I came up with the idea of a bicycle monorail network while teaching a class in which the topic for discussion was transport solutions. The idea of riding above the traffic jams on multi-level rails seemed to me the only possible way that Tokyo’s millions of residents could move around the city quickly and safely. It had the added advantages of being environmentally friendly and offering an aerobic workout.</p>
<p>To me this was a project that I could, if I put my mind to it, make happen.”</p>
<p>Geoff Barnett, Shweeb Inventor
</p></blockquote>
<p>Check out the following websites too:</p>
<li>http://www.agroventures.co.nz</li>
<li>http://www.zorb.com</li>
<li>http://www.skylineluge.com</li>
<li>http://www.shweeb.co.nz</li>
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		<title>First : Enhance science and engineering education</title>
		<link>http://www.chriskwekubennett.com/2010/09/27/first-enhance-science-and-engineering-education/</link>
		<comments>http://www.chriskwekubennett.com/2010/09/27/first-enhance-science-and-engineering-education/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 11:30:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Dr. Woodie Flowers]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Gracious Professionalism]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.chriskwekubennett.com/?p=494</guid>
		<description><![CDATA[FIRST is a non-profit organization that promotes science and math education around the world through team competition. Its mission is to inspire young people to be science and technology leaders by giving them real world experience working with professional engineers and scientists. Their vision is to transform our culture by creating a world where science [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.usfirst.org/">FIRST</a> is a non-profit organization that promotes science and math education around the world through team competition. Its mission is to inspire young people to be science and technology leaders by giving them real world experience working with professional engineers and scientists.<br />
<div id="attachment_495" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.chriskwekubennett.com/wp-content/uploads/2010/09/first.jpg"><img src="http://www.chriskwekubennett.com/wp-content/uploads/2010/09/first.jpg" alt="First Website " title="First Website " width="500" height="300" class="size-full wp-image-495" /></a><p class="wp-caption-text">First Website </p></div><br />
Their vision is to transform our culture by creating a world where science and technology are celebrated and where young people dream of becoming science and technology leaders.</p>
<p><a href="http://www.usfirst.org">FIRST</a> was founded in 1989 to inspire young people&#8217;s interest and participation in science and technology. Based in Manchester, NH, the 501 (c) (3) not-for-profit public charity designs accessible, innovative programs that motivate young people to pursue education and career opportunities in science, technology, engineering, and math, while building self-confidence, knowledge, and life skills.</p>
<p>FIRST Values include Gracious Professionalism, a term coined by Dr. Woodie Flowers, FIRST National Advisor and Pappalardo Professor Emeritus of Mechanical Engineering, Massachusetts Institute of Technology. </p>
<p>According to Dr. Woodie Flowers, t&#8217;s a way of doing things that encourages high-quality work, emphasizes the value of others, and respects individuals and the community.<br />
<div id="attachment_496" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.chriskwekubennett.com/wp-content/uploads/2010/09/landing-page-heroes-about-03.jpg"><img src="http://www.chriskwekubennett.com/wp-content/uploads/2010/09/landing-page-heroes-about-03.jpg" alt="landing page heroes about" title="landing page heroes about" width="500" height="300" class="size-full wp-image-496" /></a><p class="wp-caption-text">landing page heroes about</p></div><br />
With Gracious Professionalism, fierce competition and mutual gain are not separate notions. Gracious professionals learn and compete like crazy, but treat one another with respect and kindness in the process. They avoid treating anyone like losers. No chest thumping tough talk, but no sticky-sweet platitudes either. Knowledge, competition, and empathy are comfortably blended.<br />
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In the long run, Gracious Professionalism is part of pursuing a meaningful life. One can add to society and enjoy the satisfaction of knowing one has acted with integrity and sensitivity.</p>
<p>Visit their website to learn more about this great organization. <a href="http://www.usfirst.org/">www.usfirst.org</a></p>
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		<title>My Thoughts On Barcamp 2009</title>
		<link>http://www.chriskwekubennett.com/2009/12/22/my-thoughts-on-barcamp-2009/</link>
		<comments>http://www.chriskwekubennett.com/2009/12/22/my-thoughts-on-barcamp-2009/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 10:42:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Barcamp]]></category>
		<category><![CDATA[ghana]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.chriskwekubennett.com/?p=312</guid>
		<description><![CDATA[This year&#8217;s Barcamp was held at  MEST &#8220;Meltwater Entrepreneurial School of Technology&#8220;. Their vision is to create wealth and jobs locally in Africa, by training and mentoring young Africans to start their own software companies that compete successfully in the global marketplace. They are currently located in Accra. The theme of this year&#8217;s Barcamp was [...]]]></description>
			<content:encoded><![CDATA[<p>This year&#8217;s Barcamp was held at  MEST &#8220;<a title="MEST" href="http://http://meltwater.org" target="_self">Meltwater Entrepreneurial School of Technology</a>&#8220;. Their vision is to create wealth and jobs locally in Africa, by training and mentoring young Africans to start their own software companies that compete successfully in the global marketplace. They are currently located in Accra.</p>
<div id="attachment_313" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.chriskwekubennett.com/wp-content/uploads/2009/12/4204122736_87b8e465a4.jpg"><img class="size-full wp-image-313" title="I am having a chating with Google UK Rep" src="http://www.chriskwekubennett.com/wp-content/uploads/2009/12/4204122736_87b8e465a4.jpg" alt="I am having a chating with Google UK Rep" width="500" height="375" /></a><p class="wp-caption-text">I am having a chat with Google UK Rep</p></div>
<p>The theme of this year&#8217;s Barcamp was &#8220;Leadership for our times &#8211; cultivating change makers&#8221;. I had other appointments earlier in the day and for that reason I was not able to attend the panel discussions which I was told included personalities like Patrick Awuah founder of Ashesi University, Dr Sodzi Tetteh and many more.</p>
<div id="attachment_314" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.chriskwekubennett.com/wp-content/uploads/2009/12/IMG_0207.JPG"><img class="size-full wp-image-314 " title="Google Ghana Country Manager and Me" src="http://www.chriskwekubennett.com/wp-content/uploads/2009/12/IMG_0207.JPG" alt="Google Ghana Country Manager and Me" width="500" height="375" /></a><p class="wp-caption-text">Google Ghana Country Manager and Me</p></div>
<p>Because of other commitments last year I was not able to be part of the breakout sessions, but made up for it this time attending three breakout sessions mainly Google Apps Sessions, Ghanablogging Sessions and Google Adsense Sessions.</p>
<div id="attachment_315" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.chriskwekubennett.com/wp-content/uploads/2009/12/IMG_0192.JPG"><img class="size-full wp-image-315 " title="Participants" src="http://www.chriskwekubennett.com/wp-content/uploads/2009/12/IMG_0192.JPG" alt="Participants" width="500" height="375" /></a><p class="wp-caption-text">Participants</p></div>
<p>In my naive view I think last years Barcamp was more well organized even though it started very late. I also believe the choice of venue played a major role, for example. Last year&#8217;s panel discussions were held indoors which added some class to the whole show. Contrast to this years panel discussions which was held outside the MEST building.</p>
<p>In all I think the organizers did a very good job, well done to the Team. Visit barcamp 2009 official website for more.. <a title="Barcamp 2009" href="http://www.barcampghana.org/" target="_blank">http://www.barcampghana.org/</a></p>
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		<title>TEDxYouthInspire to be held in Ghana</title>
		<link>http://www.chriskwekubennett.com/2009/12/07/tedxyouthinspire-to-be-held-in-ghana/</link>
		<comments>http://www.chriskwekubennett.com/2009/12/07/tedxyouthinspire-to-be-held-in-ghana/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 14:20:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Journal]]></category>
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		<guid isPermaLink="false">http://www.chriskwekubennett.com/?p=307</guid>
		<description><![CDATA[Accra, Ghana, December 1, 2009 – On Saturday, April 10, 2010, from 8:00AM – 6PM GMT, the inaugural TEDxYouthInspire conference will be held at the Ghana-India Kofi Annan Centre of Excellence in ICT in Accra, Ghana. The one-day, free event will be the first TEDx event dedicated exclusively to young African visionaries ages 14-25. Tasked [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Helvetica,Arial,sans-serif; font-size: 15px; line-height: 22px;"></p>
<p style="border-width: 0px; margin: 0px 0px 20px; padding: 0px; outline-width: 0px; font-size: 12px; vertical-align: baseline; background-color: transparent; line-height: 26px;">Accra, Ghana, December 1, 2009 – On Saturday, April 10, 2010, from 8:00AM – 6PM GMT, the inaugural TEDxYouthInspire conference will be held at the Ghana-India Kofi Annan Centre of Excellence in ICT in Accra, Ghana. The one-day, free event will be the first TEDx event dedicated exclusively to young African visionaries ages 14-25.</p>
<p style="border-width: 0px; margin: 0px 0px 20px; padding: 0px; outline-width: 0px; font-size: 12px; vertical-align: baseline; background-color: transparent; line-height: 26px;">Tasked with inspiring young people to make sustainable transformation, the conference will utilize the theme “A Good Head &amp; A Good Heart”, from former South African President Nelson Mandela’s 1995 autobiography Long Walk to Freedom, to exhibit how radical thought and integrity of spirit combine to create unlimited possibilities for a brighter future.</p>
<p style="border-width: 0px; margin: 0px 0px 20px; padding: 0px; outline-width: 0px; font-size: 12px; vertical-align: baseline; background-color: transparent; line-height: 26px;">“It is important that young people are aware of their power as local and global community leaders,” says Raquel Wilson, event curator, “TEDxYouthInspire will encourage participants to collaborate and embrace their shared passions for change.”</p>
<p style="border-width: 0px; margin: 0px 0px 20px; padding: 0px; outline-width: 0px; font-size: 12px; vertical-align: baseline; background-color: transparent; line-height: 26px;"><span>Space for TEDxYouthInspire is limited. Young people interested in attending should apply online at <a href="http://www.tedxyouthinspire.org/attend" target="_blank">www.tedxyouthinspire.org/attend</a>. Eligible applications must be received by Sunday, January 31, 2010 to be considered for admission.</span></p>
<p style="border-width: 0px; margin: 0px 0px 20px; padding: 0px; outline-width: 0px; font-size: 12px; vertical-align: baseline; background-color: transparent; line-height: 26px;"><span>Individual and corporate sponsorship packages are available. Additional information about TEDxYouthInspire can be found by visiting <a href="http://www.tedxyouthinspire.org/" target="_blank">www.tedxyouthinspire.org</a>. You can also follow along on Twitter at <a href="http://www.twitter.com/tedxyouthinspir" target="_blank">www.twitter.com/tedxyouthinspir</a> or on Facebook at <a href="http://www.facebook.com/tedxyouthinspire" target="_blank">www.facebook.com/tedxyouthinspire</a>.</span></p>
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		<title>Google to Acquire AdMob</title>
		<link>http://www.chriskwekubennett.com/2009/11/11/google-to-acquire-admob/</link>
		<comments>http://www.chriskwekubennett.com/2009/11/11/google-to-acquire-admob/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 04:58:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tech News]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[google]]></category>
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		<category><![CDATA[mobile]]></category>
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		<guid isPermaLink="false">http://www.chriskwekubennett.com/?p=289</guid>
		<description><![CDATA[On November 9, 2009 Google announced an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million. This acquisition will enhance Google&#8217;s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area. The deal will bring new innovation and competition to mobile [...]]]></description>
			<content:encoded><![CDATA[<p>On November 9, 2009 Google announced an agreement to acquire AdMob, a mobile display ad technology provider, for $750 million. This acquisition will enhance Google&#8217;s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.</p>
<li>The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats.</li>
<li>This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps.</li>
<li>The mobile advertising space will remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that AOL, Microsoft, and Yahoo have made in the past two years.</li>
<p>Mobile advertising is a rapidly growing and competitive space, and Google and AdMob are currently specializing in different areas. Though Google offers many forms of mobile advertising, its focus to date has been on mobile search ads, while AdMob&#8217;s focus has been mobile display ads and in-application ads.</p>
<p><a href="http://www.admob.com/google">Message From The Founder </a>- Omar</p>
<p><a href="http://www.chriskwekubennett.com/wp-content/uploads/2009/11/mobileads.gif"><img class="alignleft size-full wp-image-290" style="border: 1px solid black; margin: 2px;" title="mobileads" src="http://www.chriskwekubennett.com/wp-content/uploads/2009/11/mobileads.gif" alt="mobileads" width="500" height="426" /></a></p>
<p>Source &#8211; Google</p>
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